以“快乐智慧一元购，惊喜无限”为宗旨，力求打造一个100%公平公正、100%正品保障、寄娱乐与购物一体化的新型购物网站。

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在智慧一元购只需1元就有机会买到想要的商品。即每件商品被平分成若干“等份”出售，每份1元，当一件商品所有“等份”售出后，根据智慧一元购规则产生一名幸运者，该幸运者即可获得此商品。